We are a developing company making a genuine effort to take on the challenges of a recycling society

Specific technology and solutions for the effective use of resources

Japan produces 575 million tons of waste per year (*). We live our lives all the while burning and burying this waste. Good Food Japan brings awareness to modern society about problems with one-time-use items and offers specific technology and solutions.

*Source: 2017 Annual Report on the Environment from the Department of the Environment

We operate as a business enabling us to provide genuine support

Recycling is not profitable so businesses tend to throw away used items and buy new ones. Many people believe that environmental technology such as waste disposal costs a lot of money. We at Good Food Japan provide businesses with support including business model construction and management operation design so it is possible to utilize the best environmental technology in the world in various different activities of companies and government agencies to create sustainable profits as a business. A structure which trusts companies and people in good faith ends up putting an excessive amount of burden on the people and company. This results in difficulties in maintaining this structure. We operate as a business so our sustainability allows us to be a powerful presence which functions in a wide range of fields.

Utilizing exceptional Japanese technology in the future

There is a lot of outstanding technology in the technology based nation of Japan but a lot of this technology is ignored due to not being profitable. We would like to build a future in which people and technology can reach their full potential through the development of a platform to link technology and demands.


Company name:
Head office:
OTEMACHI Park Building 1-1-1 Otemachi, Chiyoda-ku, Tokyo 100-0004, Japan
Representative Director and CEO:
Yoh Shinkai


To build a society which brings joy to people and mother earth through recycling valuable resources.
To create a solution platform linking environmental technology and company development.
The ability to understand reality
We understand issues and potential needs by taking a close look at our customers from various different angles.
The ability to construct business
The ability to construct business
We construct business models incorporating recycling and create our own unique plans.
The ability to produce technology
We uncover outstanding technology from all over the globe, arrange it in an orderly manner and provide support in utilizing this technology in business.
The ability to empathize with other’s resolution
We provide complete support alongside companies and people with a forward-looking resolution to the future.


Representative Director and CEO Yoh Shinkai
Representative Director and CEO
Yoh Shinkai

Mr. Shinkai was born in the Inner Mongolia Autonomous Region of China and he became a naturalized Japanese citizen in 2009.
After graduating Kwansei Gakuin University, he worked at Sanyo Electric, Yamaha Motor and Sumitomo Electric Industries before entering Haier Asia.
Afterwards, he was successful in creating an M&A with Sanyo Electric in the home appliance business taking initiatives in internal business reforms as the Vice President. This resulted in taking losses which had continued since he was previously working there and turning them into profits. He founded REESOP Co., Ltd in November 2017 after working as a director in a listed Japanese company stock exchange.
In his free time he enjoys spending time with his children. He is the father of three and is involved in every aspect of child care from preparing meals, dropping off and picking up his kids, giving them baths and read books to them. Recently, he has shown an expanded interest in early childhood education and after pregnancy care.



Head office: OTEMACHI Park Building 1-1-1 Otemachi, Chiyoda-ku, Tokyo 100-0004, Japan

TEL: 03-6273-4946

Days off: Saturday, Sunday, National Holidays

Hours: 9;00-18:00